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Diventi Bella

Today's Hours:

10:00 AM - 10:00 PM

Phone Number:

(941) 893-1067

Store Location:

Lower Level near Grand Court

Where to Park:

Main East Mall Entrance

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Diventi Bella store front

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Meaning "become beautiful," Diventi Bella conveys the message of beauty through its fragrance and cosmetics offerings.  The Mall at University Town Center, the store's first location, carries a wide selection of brand-name fragrances to satisfy the sophisticated preferences of its diverse customers.  The store also offers a cosmetics bar, designed for customers to experience the products and indulge in becoming even more beautiful.


Fragrances & Cosmetics


Featured Brand Names

Armani, Gucci, Givenchy, Polo, Carolina Herrera, Yves Saint Laurent, Lancome, Lacoste, Versace, Dior, Avaha, Lipstick Queen, Fusion, Butter of London, Bliss Bath & Body, and many more.


Store Manager

Lev Malino

Return Policy

No refunds. Store credit within 7 days with store receipt.

Accepted Payment Methods




American Express

The Mall at University Town Center American Express® Gift Card




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